An Art Director for Brands That Can't Afford to Be Invisible
Colombian-born. Chicago-based. Making bold work inside industries that usually play it safe.
©26
EVERY
BRIEF is
a system.
Good ideas aren't accidents.
They're directed, built, and crafted with intention.
Works
(03)
frequently asked questions
Have more questions?
What kind of work do you take on?
Campaign concepting, art direction, brand identity, and creative systems work. I'm most at home on big idea projects — the kind that need both a strong visual POV and a strategic backbone.
Are you available for freelance?
Yes. I'm open to freelance and contract opportunities alongside my full-time work. If the brief is interesting, let's talk.
What's your process like?
I start with the insight — what's actually true about the audience, the brand, or the category. From there I build the idea, then the system around it. I don't just hand off executions, I build frameworks that scale.
Can you work in regulated industries?
It's literally my specialty. Over 3 years years making bold work inside pharma and healthcare — industries where most people play it safe. Constraints don't scare me, they focus me.
Do you use AI in your work?
Yes, intentionally. AI is part of my concepting and production workflow — not a shortcut, but a tool for closing the gap between what I imagine and what I can show.