"Outdoors for All" is a Public Lands campaign designed to expand access to nature by prioritizing inclusion for people with disabilities. Centered in Boise, Idaho — where many face physical, social, and geographic barriers to outdoor spaces Built around adaptive design features, community partnerships, and story-driven outreach, the campaign empowers individuals to connect with nature on their own terms — not despite their disabilities, but with them in mind.
Through accessible trail signage, localized events, and inclusive outdoor gear guides, Outdoors for All creates a platform where mobility, visibility, and joy coexist. Because nature isn’t just a destination — it’s a right.
1 in 4
Adults in the USA is disable
live with a disability in the U.S., with higher rates among BIPOC communities. This underscores the need for inclusive outdoor spaces that cater to diverse populations.
50% Report
no physical activity
Accessible outdoor environments can play a crucial role in promoting physical activity among individuals with disabilities.
Only 10%
parks Meet accessibility.
This highlights the significant accessibility challenges present in many recreational areas.
21+
Accessible Playgrounds
in Boise feature bonded rubber surfacing, with 12 fully designed for mobility device users. These facilities demonstrate Boise's commitment to inclusive recreational spaces.
Why Accessibility Matters
Reaching the Right Community
Our focus is on Boise’s disability community individuals of all ages navigating physical, sensory, and cognitive barriers to outdoor spaces. These are people who want to connect with nature, but often face systemic obstacles in doing so. We’ll build awareness through localized activations, adaptive gear demos, community partnerships, and inclusive social content shared across Instagram, YouTube, and local trail networks.
PUBLIC LANDS
Art Direction
Brand Activation
Campaign Concept
Retail Experience
Outdoor Branding