Develop Your Story is a Kodak campaign designed to inspire a new generation of storytellers by celebrating intentionality, emotion, and timeless analog process. Built around the introduction of Kodak Forever Gold, the campaign invites people to slow down, shoot with meaning, and preserve the memories that matter most.
By combining tactile visuals, reflective messaging, and a limited-edition golden film aesthetic, the campaign reframes photography as a personal journey — one where every frame is a step toward capturing who you are, where you've been, and what lasts.
Kodak
Art Direction
Brand Campaign
Social Content
E-Commerce Storytelling
Digital Design
The State of Film
62%
of gen z
Are using or interested in film photography reporting a growing love for analog among Gen Z, who see film as a way to slow down, create with intention, and connect through nostalgia.
16M+ Posts
#filmphotography
Film isn’t just back, it’s viral. Social media proves that Kodak’s aesthetic is still inspiring a new wave of creators.
Kodak Gold
top-selling in 2023
Even in a digital-first world, Kodak’s iconic film stock continues to dominate a testament to its emotional value and visual magic.
77%
of gen z
Say nostalgia deepens their connection to brands
According to WP Engine, brands that tap into the past can build stronger emotional bonds with younger audiences a key driver behind our campaign.
Reaching The Right Audience
Our audience includes emerging photographers, Gen Z storytellers, and analog-curious creatives aged 18–34 who value authenticity, nostalgia, and intentional self-expression. These are visual thinkers who want to create meaning — not just content. We’ll connect through Instagram Reels, TikTok-style film challenges, curated zines, and collaborations with analog creators and photo communities across social platforms.
Ready to see it develop?
Here’s a glimpse of the full campaign — from print to social to our TV show "Film Wars" Coming soon to Netflix.
