Working on INGREZZA’s TakING on TD (DTC) and TakING Control (HCP) campaigns, I got to flex across just about every channel — and help bring a bold, empowering brand to life. From brochures and IVAs to MOA graphics, social ads, banner campaigns, and convention visuals, I played a hands-on role in shaping how the brand shows up in both patient and provider spaces.
Whether it was concepting, retouching, or building final assets, I contributed to a unified story — one that spans print, motion, digital, and real-world touchpoints. Every piece was a chance to make something complex feel clear, and something clinical feel genuinely human.
The Work Behind the Brand
30+ Assets
& Refreshes
Produced across DTC and HCP — from brochures to IVAs, social ads to convention graphics.
4+ DTC & HCP
Campaigns
"TakING on TD" and "TakING Control" — I helped bridge the gap between patient empathy and clinical clarity.
100+
Design Hours
Spent crafting MOA visuals, social animations, banner ads, and refining every pixel from sketch to final.
3 Design
channels own
Print. Digital. In-person. My creative showed up across screens, hands, and exhibit floors.
INGREZZA
Art Direction
Campaign Development
DTC & HCP
Multichannel Design
2023—2025