“Your Business Here” is a concept created to inspire a new wave of makers and entrepreneurs to see themselves on Etsy. Focused on storytelling, accessibility, and self-expression, the campaign encourages people to turn their creativity into something real.
Through a simple video ad and a scroll-stopping Instagram post, this concept uses warm visuals and empowering messaging to show that starting a business doesn’t have to be overwhelming — not when it’s made with heart.
The Power Behind the Platform
97%
sellers
Operate their businesses from home.
This highlights the platform's role in empowering individuals to turn their passions into livelihoods from the comfort of their homes.
82%
shops
Are run by a single person. This underscores the platform's support for solo entrepreneurs managing every aspect of their business independently.
8.13
MILlION
active sellers on Etsy as of 2022.
This vast community underscores the platform's reach and the diversity of products available to consumers.
+21.2%
ENGAGEMENT
From Instagram video posts compared to images.Utilizing video content on Instagram can significantly boost visibility and interaction for Etsy sellers.
ETSY
Art Direction
Brand Campaign
Social Content
E-Commerce Storytelling
Digital Design
Reaching the Right Creators
Our audience includes aspiring makers, side hustlers, and creative entrepreneurs aged 20–40 — people looking to turn their skills into something real. Many are already creating for fun or freelance, and now they're ready to make it official. By tapping into creator culture and visual inspiration, the campaign will position Etsy as the go-to platform for anyone ready to say, “I could sell this.”
It is an open invitation
This concept was created to remind people that Etsy isn’t just a place to sell — it’s a place to start. "Your Business Here" is more than a headline — With just one product and a bit of belief, anyone can begin building something personal, meaningful, and entirely their own. Because when creativity meets opportunity, real businesses are born