.png)
"YOUR STORY... It’s easier here" is a brand refresh campaign for Baird & Warner — a Chicago-based real estate company with deep roots and a modern outlook. The goal: make home-buying feel personal, not transactional. By focusing on life moments over listings, the campaign speaks directly to people navigating real change
The campaign centers around the idea that home is more than a place — it’s part of your story. Using simple, story-driven messaging and warm, candid visuals, each touchpoint was designed to reflect the feeling of home: real people, real spaces, real life.
This Is What Buyers Are Feeling
86%
homebuyers
Reported a stressful experience.
The pandemic-era housing market has intensified pressures, making the journey to homeownership more daunting than ever.
64%
Buyers
Lost sleep over their home search.
The emotional toll of finding the right home is significant, affecting well-being and daily life.
24%
home sales
were to first-time buyers—the lowest in 43 years. Rising costs and limited inventory have made entering the housing market increasingly challenging for newcomers.
38
YEars old
Is the median age of first-time homebuyers—a record high.Many are delaying homeownership due to financial constraints, highlighting the need for supportive guidance.
Reaching The Right Buyers
Our target audience includes first-time buyers, growing families, and millennials aged 28–45 across the Chicagoland area, people looking for simplicity, support, and a more human way to buy a home.
We’ll build connection through neighborhood-centered messaging, localized digital ads, and warm, story-driven content across Instagram, Meta, and streaming platforms.
.png)
BAIRD & WARNER
Art Direction
Real Estate Marketing
Brand Communication
Creative Strategy
Digital & Print
Closer Than We Thought
This campaign was part of a creative exercise guided by the agency behind Baird & Warner’s real work. Though their concept was already in development, we were challenged to create our own — and "Your Story… It’s Easier Here" naturally aligned with their final direction.